This past week, I was able to have a virtual sit down with Juan Quintero, Director of Digital Marketing at Mia Aesthetics. Mia Aesthetics is a plastic surgery clinic with locations in Miami, Austin, Atlanta, Chicago, and Vegas. The brand’s vision is based on the idea that being beautiful and saving money are two realities…
15 Digital Marketing Questions with Juan Quintero
The Implications of the Internet for Price
The sellers of products do not want customers to know the cost of the products and services. They want consumers to think their rates are warranted. They advertise that their goods and services offer unique advantages and have been able to persuade consumers to pay higher rates for their offerings. Buyers, however, would like to know…
Three Ways Marketers Can Enhance Customer Experience
The encounters and experiences your customer has with your company during the entire customer process, from the first contact to being a satisfied and loyal customer, are characterized by customer experience (CX). CX is an integral aspect of Customer Relationship Management (CRM), and the reason why it is critical is that a customer with a good business…