As a marketer, you must master the art of the “perfect pitch”. You should be able to infect others with your enthusiasm for your “perfect” plan. In order to get in front of an audience and master this, you must learn and possess these four elements.
1. An attention-grabbing introduction and understanding of your audience.
Storytelling is one of the most powerful ways to humanize your brand and often called one of the main components of a content marketing approach. As a marketer, you can breathe life into your brand by sharing stories and giving an identity to the products or services. This allows consumers to form a personal connection with your brand and helps the perception of the company to be more authentic, inspirational, and creative. Storytelling based on your audience is even more effective. Understanding the roles they play in decision making will excite them as you will understand what makes them tick.
2. A clear vision of a world with your company and using numbers to tell your story.
You need to show investors what sets your plan apart and what will make your pitch improve upon what they have now. Why do they need you? You can amplify the clarity of your pitch through the use of numbers. Adding graphs is a way to keep your audience engaged and impressed as they can clearly see the benefits of your plan.
3. A solid plan to achieve your vision and building trust.
Investors care about how you intend to achieve your goals from your pitch. They need this in order to trust you. Your pitch should have the execution as the primary focus to show that the plan is legitimate. In presenting your pitch ensure the perception of you remains organized and confident so that investors will be more willing to trust in your plan.
4. Be Prepared, Practice and Present Yourself (3P’s of Perfect Pitch)
The way you present yourself is what will make you memorable. Ensure you ooze confidence, passion, and projection. The best way to accomplish this is by practicing your pitch. Flawlessly being able to deliver a pitch without the use of prompts or papers exudes confidence and preparation naturally. Key factors to keep in mind are posture, purposeful hand gestures, appropriate pauses, the energy and tone of your voice, and strong eye contact to connect with the audience.