Marketers handle complex campaigns and relationships daily. As digital ecosystems expand, marketers have to rethink how to build value and the role they play in building that value. The concept of ecosystems was taken from the natural world and used to describe both unliving and living elements interacting to create balance. The critical component being the interdependence of each element or member of the community to strike a balance. Ecosystems not only exist in nature, but in Marketing, this will help to create a comprehensive and balanced representation of the brand.
The process starts with analyzing the current marketing strategy and overall branding and assessing how it measures up. It ends with putting in place a strategy that will continuously drive your target audience to your platforms. The benefit of using this approach rather than your previous marketing strategies is that the brand will find that analyzing its strategy with a customer-centered focus and ecosystem measures may reveal critical elements that were missing in the original plan. The ecosystem forecast is a comprehensive strategy that ensures the brand reaches its intended audience consistently. This is a sure-fire way to achieve your business goals.