Analysts within a business spend the majority of their time preparing data. Analyzing large amounts of data is a tedious task, and so companies leverage tools to uncover essential business metrics. Tableau is a data visualization software meant to help your business team be more efficient by improving your business insights. While there are many data visualization and business intelligence tools on the market, Tableau has gained popularity in businesses of all sizes, increasing efficiency and improving insights in Business Intelligence and Data Analytics. Here are five reasons your company needs Tableau:
- Less time required to pull and prepare data
Tableau is a far less time-consuming way of pulling and preparing data. Stakeholders look at data reports to make timely decisions. The job of the data analyst is to create these reports to be presented to the stakeholders, and so they depend on their efficiency in pulling and displaying the information. This process is time-consuming and susceptible to mistakes, and Tableau helps to mitigate that. Tableau’s built-in data connection and preparation tools allow analysts to put data in a usable format swiftly. With Tableau, analysts can gather vast data from multiple sources and culminate them into one central location. Using Tableau, analysts save a lot of time on preparing data and can focus instead on analyzing data and providing insights.
- Flexibility to explore and try new things
Tableau has a drag and drop interface, which makes it easier for data analysts to try new things and update and find insights rather than figure out the technical aspects of presenting data. It is easy to make visualizations to provide the most useful information quickly. Tableau reports adapt quickly to changing needs within the business and allows for quick report development and the ability to alter report elements easily. The “Show-Me” feature in Tableau allows the data analyst to switch between various chart types at the click of a button without needing to reformat data or align items. Data is critical to understanding what variables drive or hinder growth; however, it can be overwhelming to grasp when in detail. In a world where images now speak louder than words, data visualization comes in handy when presenting data to stakeholders. Tableau dashboards can even be made mobile-friendly for the stakeholders on the go.
- Interactivity and segmentation on-the-fly.
In the past, a stakeholder could send a data analyst back to the drawing board by asking a single question about the data that may not have been prepared, questions such as seeing another date range, for example, ten days versus the prepared 30 days. This delays the stakeholders from getting what they need to make decisions and is time-consuming for the data analyst. Tableau ensures that matters such as that can be sorted on the spot as stakeholders can interact with the dashboard and manipulate the data to arrive at the insights they are curious about.
Growing businesses need data to arrive at valuable insights and discover what resonates with their audience and even to make marketing decisions such as the best time to send out an email campaign. Tableau is an excellent data analytics and visualization tool that allows the business to analyze a vast amount of data in a central location. Tableau provides excellent data visualizations that make it easier for stakeholders to analyze trends that improve or dampen growth and arrive at decisions. Tableau is easy to learn and use and can be manipulated by the stakeholders to gain all the insight necessary for the growth and development of the business.