The sellers of products do not want customers to know the cost of the products and services. They want consumers to think their rates are warranted. They advertise that their goods and services offer unique advantages and have been able to persuade consumers to pay higher rates for their offerings. Buyers, however, would like to know…
The encounters and experiences your customer has with your company during the entire customer process, from the first contact to being a satisfied and loyal customer, are characterized by customer experience (CX). CX is an integral aspect of Customer Relationship Management (CRM), and the reason why it is critical is that a customer with a good business…
The business environment refers to forces that affect the business’s ability to build or maintain relationships with customers. Marketing activities can be significantly impacted by two levels of the environment, micro, and macro environments. These environmental factors must be given in-depth consideration during the creation of strategic marketing plans to improve the business’s success and the…
One would think that because you are still selling a product to a person, business-to-business (B2B) marketing and business-to-consumer (B2C) marketing would be the same; however, they are, in fact, significantly different. In this blog post, we will compare B2B and B2C marketing. It is essential to understand the differences as this will guide your efforts to…
Engaging customers is most important in achieving continued sales. It is considered easier to get repeat business from existing customers than it is to get new business from new customers. The company must integrate communications channels continuously throughout the customer lifecycle to establish a relationship. The company must focus on an always-on marketing strategy of…
We have all seen a mission statement at some point—a lot of them, comprising of many meaningless phrases or words put together to impress the reader. Having a personal mission statement reflects positively on your leadership and personal development. It encourages you to think about your life and your purpose to identify what is most important. In…
Marketers handle complex campaigns and relationships daily. As digital ecosystems expand, marketers have to rethink how to build value and the role they play in building that value. The concept of ecosystems was taken from the natural world and used to describe both unliving and living elements interacting to create balance. The critical component being the interdependence…
