The business environment refers to forces that affect the business’s ability to build or maintain relationships with customers. Marketing activities can be significantly impacted by two levels of the environment, micro, and macro environments. These environmental factors must be given in-depth consideration during the creation of strategic marketing plans to improve the business’s success and the…
The Digital Marketing Environment and Demand Analysis
Difference Between B2B and B2C Marketing
One would think that because you are still selling a product to a person, business-to-business (B2B) marketing and business-to-consumer (B2C) marketing would be the same; however, they are, in fact, significantly different. In this blog post, we will compare B2B and B2C marketing. It is essential to understand the differences as this will guide your efforts to…
Integrated Digital and Traditional Communications: A Look at Toyota
Engaging customers is most important in achieving continued sales. It is considered easier to get repeat business from existing customers than it is to get new business from new customers. The company must integrate communications channels continuously throughout the customer lifecycle to establish a relationship. The company must focus on an always-on marketing strategy of…